Working with Dr. Wayne

Your Partner for Scalable Leadership and Cultural Transformation

Working with Dr. Wayne Pernell means stepping into a dynamic partnership focused on clarity, accountability, forward momentum, and exceptional results. Known for his direct-yet-compassionate approach, Dr. Wayne challenges leaders to think bigger, operate smarter, and lead with purpose, 

Whether through coaching, consulting, or culture transformation, Dr. Wayne helps people see what’s possible, change their mindstate, align around what matters, and take bold action. Clients describe the experience as deep, energizing, and transformational.

What to Expect

This isn’t therapy. And it’s not fluff.

While Dr. Wayne brings empathy and presence to every engagement, the work is strategic, results-oriented, and often disruptive—in the best possible way.  His style is about comforting the afflicted and afflicting the comfortable, while bringing friendly accountability to your team.

Each engagement begins with a conversation. From there, Dr. Wayne listens for what’s being said and perhaps more important, what’s not being said, asks the tough questions, and helps your team name the real issues—without blame and without shame.

This is a collaborative process. While working toward your Big Vision, you’ll know what’s working, what’s in the way, and how to make the shifts needed to get amazing results, those that you had put on the shelf as an idea for “someday.” 

• Leadership development is key.  
• Culture shifts are inevitable. 
• And growth is intentional.

About Dr. Wayne’s Process

It starts with clarity—and builds from there.

Every engagement follows a structured, yet customizable framework rooted in decades of leadership experience, organizational psychology, and strategic change consulting. Here’s how it unfolds:

1. Initial Assessment

Dr Wayne asks a series of questions in a conversational style. You’ll find it easy and enjoyable. Together, you’ll launch into coaching or consulting via this elegantly crafted discovery process. In addition to engaging with elite VIP clients, when working with teams, Dr Wayne’s initial assessment process includes leader interviews and stakeholder shadowing. This shines a light on what’s really happening in your organization.

2. Tailor the Strategy

From the data gathered, Dr. Wayne works with you to craft a strategic leadership growth plan. This identifies and clarifies the big vision, outlines the values to be reinforced, and shapes the culture to achieve the targeted outcomes. Dr Wayne’s coaching, training, and workshops are all aligned to this strategy.

3. Execution

Whether it’s a leadership offsite, an executive coaching series, or a company-wide training, every initiative is executed with your culture, context, and capacity in mind.   Leaders like you discover how to step up their game in real time by expanding their skill-sets and leveraging just-in-time coaching.

4. Evaluate Progress

Mid-engagement check-ins and post-training evaluations are built into the process. From individual coaching metrics to company-wide engagement shifts, we measure what matters.

5. Optimize and Evolve

The work doesn’t stop at “done.” Dr. Wayne provides follow-up sessions and sustainability plans to ensure lasting impact and cultural integration.

- How long does it take?

In addition to keynote and breakout speaking, Dr Wayne’s engagements typically range from 90-day culture sprints to year-long coaching partnerships, with each plan adapted to your needs, budget, and scale.

- Who’s involved?

You! 

Typically, engagements include executive sponsors, department heads, high-potential leaders, and entire teams—depending on scope.