From high-school english teacher to broadway producer to founder of Small Pond Enterprises, Michael Roderick shares his amazing insights on How To Create A Referrable Brand! 

Great lessons from this beautiful soul today include (and I’m paraphrasing what he actually said): 

• When an opportunity that matches your dreams arises, don’t hold back. Step into it.
• • That’s how he met Broadway producers!
• Learn the ropes - move from contributor to producer!
• As a thoughtful giver, you have something that is brandable. What is your referability factor?
• What is your “IF” - your Integrative Framework?
• • How do you see the world uniquely?
  • What can people do with it?
• BIG QUESTION: If your business were a Broadway Show, would anyone buy a ticket and be talking about it so much that you’d get automatic referrals?
• Build your network around what you’re delivering, don’t try to deliver to everyone.
• How are you helping?
• • Solve A Problem
  • Alleviate Pain
  • Reduce Friction
• Don’t underestimate the significance of making other people feel significant.
• Consider the WIIFM - How is what you’re offering of VALUE to them?

Check out Michael’s websites: 

www.MyReferabilityRater.com

And

www.SmallPondEnterprises.com

Thank you for listening to One Sharp Sword!  Be sure to also check out Wednesdays With Wayne for quick, fun, and inspirational mid-week reading.  www.WaynePernell.com/blog