I live intentionally, boldly, and lovingly to Teach, Touch, and Transform the lives of others so that they may engage at their highest potential, authentically, and purposefully.



Insightful, witty, and playful, Dr. Wayne Pernell brings over thirty-five years of experience as an advisor to entrepreneurs and executives. Leaders who are engaged and focused build on their strengths, define and set strategic pathways, and attain clear success. Dr. Pernell leverages clarity and focus as foundational elements in building relationships and developing leadership skills, the basis for his DynamicLeader® programs.

Dr Pernell has been seen in Forbes, on Fox and NBC morning television, and is an internationally acclaimed and best-selling Author, Speaker, and Certified High Performance Coach. His work has helped thousands of people across the globe.

Choosing Your Power, his first book, led Dr. Pernell to become a Hay House Featured Author and it continues to receive international acclaim. His second book, The Winning Way written with Brian Tracy, dives into the concept of Meaning-Maker Leadership. The principles in this work are foundational for leading his clients through key steps within his select mastermind groups.  His most recent book, The Significance Factor (September 2016), focuses on key steps every individual needs to take to transform their life of success and make it truly matter.

After earning his doctorate in clinical psychology, Dr. Pernell began working with organizational leaders and their teams. He has helped leaders in several high-profile companies including Schwab, 3Com, Whole Foods Market, AAA, and Simplex-Grinnell.  Having grown up as the son of a dentist, Dr Pernell circled back to help dental professionals get better doing what they do. In addition to growing his DynamicLeader® programs, he has been with Pride Institute since 2005 and now, as the Director of Organization Development and a Senior Consultant, continues to focus on leadership development, helping his clients to break through to even greater success.

Also known as Dr. Wayne or Dr. P, this man of many talents is no stranger to the stage. In addition to coaching and advising individuals and organizations, speaking, and training groups of all sizes internationally, Dr. Pernell is an accomplished magician, having performed to the amazement and delight of audiences of all ages. While not actually performing magic any more, you’re likely to see something magical in everything he does.

And yes, there’s more. He’s a fourth-degree black belt in a multi-disciplinary martial art of Bushido, the Way of the Warrior. For three decades, he taught students to continually assess and access available options to best cut through or eliminate conflict. Drawing on these concepts, Sensei Wayne helps his clients (and his readers) get through tough spots by emphasizing the powers of awareness and choice, even during extremely high-pressure situations.

With this extensive background, you know you’re in good hands.  Dive into his books or take on one of his online courses. Or, step up and go for 1:1 advising.  Whatever you choose, reach out to Dr Wayne Pernell as he continues to achieve break-through levels of personal and professional success with his clients and has become known as “The Leader’s Leader!”


Break Through to New Levels of Personal and Professional Success

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